One of the biggest marketing tools to marketing a website is search engine marketing (SEO) therefore it is useful for a website to be designed in a way which SEO can be implemented easier for better company branding and search engine visibility. This post will cover some ways in which the SEO of a website can be improved.
1. Add a blog
A blog is an excellent way to add fresh content regularly and easily. Search engines love fresh content and providing that would increase your web rankings dramatically. Including keywords which your website wishes to target will also aid increasing search engine rankings. Blogs also increase the likelihood of potential customers social bookmarking a post and sharing it among their social networks which in turn will increase your company branding.
2. Add Google Analytics to each page
Google Analytics is a free software package which shows you statistics of your websites visitors, bounce rates, traffic sources and more! it is a great tool for keeping track and determining how your website can better perform. I highly recommend using this software so you can increase the number of visitors to your site.
3. Reduce Code Bloat
Google and other search engines find your website via spiders. These are robots which scan your website, look at the content and from there will determine the rankings. If your website has blocks of code that are not related to your keywords such as java script, either move it to the bottom of the page, or source it to a different location! The less”extra” code the spiders crawl through, the better your website rank! Excessive code also slows down your
4. Make each page unique
Search engines rank the relevance of each website according to it’s content – therefore the more unique the content is, the better as it provides credibility to your website. Each page of a website should ideally be different to each other page and not from another another website either. Having the same content as a different page means there is duplicate content which will bring a websites rankings down.
5. Use Meta description tags
Meta description tags are what appears on search engines result page – it is like a blurb of a web page. Meta descriptions give an overview of what the site is about making it more user friendly which is a big plus in SEO
6. Remove repetitive working from the website layout
Similar to duplicate content, repetitive wording may come off as spam.
7. Footer Site Links/Walks
Linking between web pages using text links with the keyword targeted for SEO will increase website rankings. Sitewalks are also very user friendly and are highly recommended.
