There are many factors which contribute to the effectiveness of how a website communicates to the target audience. In this post list some the basic essential methods of communication which should be highly considered to be used in web design.

Text

• Conveys the basic message of a website

 

Images

• Communicates messages faster, more clearly and more strongly than text
• Images must work in harmony with the website

 

Title and Headers

• Allows people to know something quickly
• Can be a summary for the whole website

 

Icons

• Communicate messages without any text being used

 

Design Styles

• Themes of websites help communicate information quickly
• Will appeal more to the target market.
• Good design styles will leave a good impression

 

Colours

• Psychology of colour is important
• Determines how a web page looks but also communicates information
• Research on the effects of colours and what reaction you may want. e.g. The combination of red and yellow is said to stimulate hunger – as can be seen used so prominently with McDonald advertisments

 

Video and Audio

• Interactive way to communicate to an audience
• Does not use a lot of room

 

Credits to SmashingMagazine.com